There are lots of tactics that we explore at Straight Up PR to take client campaigns to the next level. From Media & Influencer Events, Creative Mailers, Media & Influencer Relations, Website Redesigns, Brand Partnerships & Activations. Now, we can add extra value to our client’s Media campaigns with our Resident Nutritionist, Julia Leon.
We’re excited to introduce our new offering of a Resident Nutritionist, who can support Media campaigns & get the coverage that matters most.
Meet Julia Leon, our Resident Nutritionist:
Holding a Bachelor of Health Science (Food & Nutrition), Julia is passionate about inspiring & empowering others to learn more about the foods they choose to eat & the role it can play in many aspects of health.
In addition to offering her knowledge & expertise in nutrition, Julia is an Account Manager at Straight Up PR where she has worked across clients including Pic’s, Buddee, Hubbards, Rascal + Friends, VisitCanberra & Cybex. Julia has written articles on behalf of clients for Media publications including Body&Soul & Kiddo Magazine.
Engaging a Nutrition Expert:
Here are some of the ways engaging a Nutrition Expert can help boost your PR campaign:
Complete written articles for Media publications
Provide evidence-based research
Provide quotes for a Media Release
Interpret food labels & share knowledge about ingredients
Work as your in-house nutrition consultant
Be available for Media Interviews
Expert commentary is a great way to support your product / brand & help you gain credibility.
Examples of other Experts previously used for Straight Up PR Client Campaigns:
Genevieve Muir – Parent Educator & Founder of Connected Parenting for premium nappy brand, Rascal + Friends, & baby & child accessory brand, Cybex
Monique Cormack – Qualified Nutritionist for allergy-friendly spread, Buddee
Dee Zibara – Women’s Health Expert & Nutritionist for at-home enema brand, Happy Bum Co
Rebecca Gawthorne - Accredited Dietitian & Nutritionist for spirulina powder brand, Lifestream
To learn more about how Straight Up PR can help with your brand & secure an expert for your next Media campaign, please contact Hannah@StraightUpPR.com.au.