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Why Use an Expert for Your Next Media Campaign?

  • Straight Up PR
  • Oct 18, 2023
  • 2 min read

Nutrition Expert Julia Leon

There are lots of tactics that we explore at Straight Up PR to take client campaigns to the next level. From Media & Influencer Events, Creative Mailers, Media & Influencer Relations, Website Redesigns, Brand Partnerships & Activations. Now, we can add extra value to our client’s Media campaigns with our Resident Nutritionist, Julia Leon.


We’re excited to introduce our new offering of a Resident Nutritionist, who can support Media campaigns & get the coverage that matters most.


Meet Julia Leon, our Resident Nutritionist:


Holding a Bachelor of Health Science (Food & Nutrition), Julia is passionate about inspiring & empowering others to learn more about the foods they choose to eat & the role it can play in many aspects of health.


In addition to offering her knowledge & expertise in nutrition, Julia is an Account Manager at Straight Up PR where she has worked across clients including Pic’s, Buddee, Hubbards, Rascal + Friends, VisitCanberra & Cybex. Julia has written articles on behalf of clients for Media publications including Body&Soul & Kiddo Magazine.


Engaging a Nutrition Expert:

Here are some of the ways engaging a Nutrition Expert can help boost your PR campaign:

  • Complete written articles for Media publications

  • Provide evidence-based research

  • Provide quotes for a Media Release

  • Product reviews

  • Interpret food labels & share knowledge about ingredients

  • Work as your in-house nutrition consultant

  • Be available for Media Interviews

Expert commentary is a great way to support your product / brand & help you gain credibility.


Examples of other Experts previously used for Straight Up PR Client Campaigns:

  • Genevieve Muir – Parent Educator & Founder of Connected Parenting for premium nappy brand, Rascal + Friends, & baby & child accessory brand, Cybex

  • Monique Cormack – Qualified Nutritionist for allergy-friendly spread, Buddee

  • Dee Zibara – Women’s Health Expert & Nutritionist for at-home enema brand, Happy Bum Co

  • Rebecca Gawthorne - Accredited Dietitian & Nutritionist for spirulina powder brand, Lifestream

To learn more about how Straight Up PR can help with your brand & secure an expert for your next Media campaign, please contact Hannah@StraightUpPR.com.au.

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