Adding a burst of colour and flavour to your snacking experience, Proper Crisps’ have announced their newest product, Big Cut Purple & Gold. Available in Woolworths Metros, Coles Locals and Independent Retailers from the end of August, these crisps promise to indulge all the senses.
An evolution of the popular Proper Crisps’ Cracked Pepper flavour, Purple & Gold features thickly cut golden and purple potatoes, dusted with a proper pinch of Marlborough Sea Salt and a colourful blend of freshly cracked pepper. The result is a crisp that offers a rich, peppery flavour and a ridiculously satisfying crunch.
“We’re excited to debut Purple & Gold as the new and improved replacement for Cracked Pepper in our Big Cut range. Purple & Gold sets a new standard in Australia, featuring potatoes with a unique burst of colour," says Proper Crisps Senior Brand Manager, Hayley Lewis.
Don’t be fooled—Purple & Gold isn’t just about looking good; it’s about delivering an exceptional purple potato flavour and texture that will elevate your snack game. It’s so good it has already been awarded gold status, winning both the NZ Artisan Award 2023 and the Outstanding Food Producer Awards 2024.
In keeping with Proper Crisps’ Big Cut style, Purple & Gold crisps are unpeeled, thickly sliced, and cooked slowly to create a gloriously blistery texture.
Nutritionist Monique Pendlebury says, "This product is a great alternative to those found on supermarket shelves with very minimal and simple ingredients." Gluten-free, dairy-free, vegan, and free from artificial additives and preservatives, Purple & Gold is crafted with nothing but real ingredients.
Find the 140g Purple & Gold Proper Crisps, priced at RRP $6.90, in the crisp aisle at Woolworths Metros, Coles Locals, and Independent Retailers, or visit their website to explore the full range.
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