What is a better-for-you PR Agency?

At Straight Up PR, we work with brands in the health, wellness & better-for-you industry, working closely with our clients to deliver impactful campaigns. From securing meaningful Media coverage to setting up strategic Influencer Partnerships & Brand Collaborations, we are known for our multi-faceted & creative ‘spin’ on PR. We specialise in the health & wellness space because we know the industry inside & out. Why? Because we are in the industry.

The wellness space has evolved significantly over the past 10 years or so, with new diets emerging, trending workouts from HIIT to KAAIAA, the increase in popularity of meditation & mindfulness practices, & continual rivalry between health experts of whether coconut oil is good or bad (some things don’t change). A shift we have noticed more recently is the increasing prevalence of better-for-you foods & brands, moving away from the idea of a “perfect” diet & way of living.


As individuals & as a business, we really resonate with this industry shift as it reflects a more holistic & balanced approach to health. Instead of cutting out chocolate & chips entirely, consumers are looking for better-for-you alternatives, with products that use real ingredients that are as close to their natural source as possible. Let’s look at our client, Whittaker’s Chocolate, as an example. Of course, chocolate is a treat & should be enjoyed in moderation, however we love the Whittaker’s bean to bar philosophy, using world class machinery to retain some of the key nutrients from the cocoa beans. Proper Crisps is another example or a better-for-you chips brand that uses real ingredients & minimal processing. Tastes better, too!


Just as we’ve embraced this trend in the health & wellness industry, we’ve also incorporated this theme within our PR Agency. We strive to be the best we can be & do our best work for clients, in an authentic & Straight Up way. We’re not perfect, but we’re better.


In the same way that you need good quality ingredients to create a better-for-you food brand, you need a strong team to deliver better PR campaigns. Within our team, we pride ourselves on our strong & authentic industry relationships, communication skills, creative thinking, problem solving abilities & can-do attitudes. We are the making of a better-for-you team.



For any questions about how PR can help your business, please send us an email at Hannah@StraightUpStudio.com.au. We love a chat!